Gainor, whose background is in logistics, arrived at Dairy Queen in 2003 as its chief supply chain officer. “If China is weak, obviously that impacts international markets,” Gainor said. However, Dairy Queen’s China business has slowed down with that country’s economy. International growth has been particularly strong over the past decade, and China has become Dairy Queen’s biggest overseas market with almost 700 stores. The company has 660 outlets in Canada and 1,470 more overseas. Minnesota is tied with Ohio as the state with the third-largest number of Dairy Queens, with 249 stores. Today, it has almost 4,500 outlets in the United States, all but two of which are franchisee-owned. Its first soft-serve dairy joint opened in 1940 in Joliet, Ill. This year is the first that Dairy Queen will advertise year-round to promote its new line of baked items, with sandwiches and melts as well as desserts.ĭairy Queen is one of the nation’s oldest eatery chains. About 55 percent of Dairy Queen’s sales come from treats, 45 percent from fast food. “The only one close is Sonic,” he said of the drive-in fast-food chain that is known for its beverages and treats.
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“There’s nothing quite like it,” said Mac Brand, a partner in consultancy Bellwether Food Group.
It’s a small part of his Berkshire Hathaway empire, but Buffett has to like what he sees: Dairy Queen has posted strong annual sales growth and has continued evolving into a fast-food force. The investment king scooped up Dairy Queen back in 1998. “Dairy Queen is an iconic brand,” said John Gainor, Dairy Queen’s CEO. And the Edina-based chain is for the first time doing year-round advertising to burnish a brand that turned 75 this year.
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Look for a raft of Dairy Queen TV ads next month for the Turkey BLT, Triple Chocolate Brownie a la Mode and more items from the new DQ Bakes menu.ĭairy Queen says it’s the restaurant chain’s largest-ever menu boost, aimed at bolstering its appeal as a food destination, while fortifying its stronghold in sweet treats.ĭairy Queen’s franchisees nationwide are installing oven systems - a big investment - to make DQ Bakes.
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